Lifestyles of China New Rich
“Luxury in China is not frivolous. It is not superficial. Luxury is a tool of success on the battlefield of life.” – Tom Doctoroff, CEO J.W.T. Asia Pacific
The Chinese are becoming richer at a faster pace than any other country in the world. Second only to the US in terms of its numbers of millionaires and billionaires, China has become the biggest global market for all of the luxury brands.
The following photo essay and 6 short documentaries by the award-winning documentarian, Lauren Greenfield, is the result of her spending a month in China looking at how the new Chinese Rich live, spend their newfound wealth, and discover luxury lifestyles. From polo games to buying yachts and islands, to sending their children abroad to the best schools that money can buy, new money in China is transforming the country itself and impacting global markets. The new Chinese rich are no longer just seeking the high-status luxury brands, instead their sights are set on the signifiers of class, high-society and European aristocracy, thus creating new markets in the noble pursuits (yachts, polo, refined education, and the manners of polite society).
click to view the complete set of images in the archive