The SoCal Network was the cover story for The California Sunday Magazine on September 6th 2015

The SoCal Network was the cover story for The California Sunday Magazine on September 6th 2015

The coders, entrepreneurs, venture capitalists, designers, and scientists (and, yes, one actress) behind L.A.’s tech boom

In the last two years, Silicon Beach — as people call the startup scene in Venice and Santa Monica — has evolved from a trumped-up trend story to a very real phenomenon (the second largest tech hub in the world). The proof is in the startups like Snapchat and Whisper, the incubators like Science, the expanding new-media platforms like Tastemade, and the huge corporate tech footprints (Microsoft, Google, & Facebook). Along with this tech explosion, for better or worse, comes the obilgatory artisanal juice bars, venture-backed specialty cafés, and skyrocketing real-estate prices.

Documentarian photographer, Lauren Greenfield, herself a Venice native since 1974, photographed many of the power players of “Silicon Beach" for California Sunday Magazine.

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